MY AEG/ELX

Electrolux Group

Internet Of Things, User Experience Design
Development, Content Creation

MY AEG/ELX

Electrolux Group

Internet Of Things, User Experience Design
Development, Content Creation

REINVENTING THE MEANING OF PRODUCT

Today's consumers are looking for rich experiences that extend far beyond the original hardware purchase – be that a car, mobile device or household appliance. We help our clients reinvent their relationships with their customers by integrating technology, additional services, and rich content into a modern brand experience.

REINVENTING THE MEANING OF PRODUCT

Today's consumers are looking for rich experiences that extend far beyond the original hardware purchase – be that a car, mobile device or household appliance. We help our clients reinvent their relationships with their customers by integrating technology, additional services, and rich content into a modern brand experience.

BUILDING AN IoT ECOSYSTEM

We have been working with the Electrolux Group to redefine their customer experience through groundbreaking mobile apps. My AEG and My Electrolux serve up inspiring content tailored to customers’ needs, including recipes and life pro tips, services such as warranties and manuals, and remote controls for an expanding range of WiFi-connected appliances.

THRIVING ON FLEXIBILITY

Mastering fast-paced development in IoT hardware and software requires continuous adaptation. We work with IoT technology on a daily basis and help drive its development by actively contributing to open source initiatives such as AllSeen. Agile processes enable us to live on the cutting edge of innovation.

A REWARDING PARTNERSHIP

Now in our fifth year together, we continue to support the Electrolux Group in their transformation from traditional manufacturer to technological innovator. Our collaborative process involves hundreds of stakeholders across almost all departments and product categories. The result is a growing IoT ecosystem and a strong framework – both for future product lines, and for our lasting cooperation.

My AEG

The My AEG and My Electrolux apps offer inspiration and useful tools to get the most out of your appliances. Expand your culinary horizons with your steam oven and cook delicious meals. Learn how to best care for your favourite clothes and make them look like new for longer.

My Electrolux

The My AEG and My Electrolux apps offer inspiration and useful tools to get the most out of your appliances. Expand your culinary horizons with your steam oven and cook delicious meals. Learn how to best care for your favourite clothes and make them look like new for longer.

DIGITAL EXPERIENCE, IFA Siemens
DIGITAL EXPERIENCE, IFA Siemens