INTERACTIVE LIGHT
INSTALLATION, CES

Bosch

User Experience Design, Development,
Experiential

INTERACTIVE LIGHT
INSTALLATION, CES

Bosch

User Experience Design, Development,
Experiential

ATTRACT, ENGAGE, DELIGHT

Bosch approached us to create an engaging centerpiece for their connectivity area at CES in Las Vegas following the success we enjoyed with their sister brand, Siemens. HomeConnect appliances shared the exhibition space with a stunning BMW i8 prototype and innovative concepts from many global brands.

FROM CAMPAIGN VISUAL TO INTERACTIVE EXPERIENCE

HomeConnect’s key visual is a cloud of features hovering above connected appliances. We developed the idea behind this graphic into a real spatial experience. With the tap of an appliance, visitors launched engaging light sequences in the cloud of connectivity above.
A simple and intuitive interaction was used to convey the hidden benefits that connectivity can add to household appliances.

LOGISTICAL ACROBATICS

The experiential installation was conceived, designed, coded, engineered, and deployed to the United States – all within a month and a half, proving that nothing is impossible when we put our minds to it. Our sister company, Thirtyseventy, supported the endeavour with physical production and logistics services.

DON’T LOSE IT, REUSE IT

The installation was disassembled and returned to Europe after the exhibition to continue delighting consumers in a flagship showroom in Hamburg. This approach helps justify significant investments that would otherwise serve for only 5 days.

MY AEG/ELX Electrolux Group
MY AEG/ELX Electrolux Group