FROM CAMPAIGN VISUAL TO INTERACTIVE EXPERIENCE
HomeConnect’s key visual is a cloud of features hovering above connected appliances. We developed the idea behind this graphic into a real spatial experience. With the tap of an appliance, visitors launched engaging light sequences in the cloud of connectivity above.
A simple and intuitive interaction was used to convey the hidden benefits that connectivity can add to household appliances.
The experiential installation was conceived, designed, coded, engineered, and deployed to the United States – all within a month and a half, proving that nothing is impossible when we put our minds to it. Our sister company, Thirtyseventy, supported the endeavour with physical production and logistics services.
DON’T LOSE IT, REUSE IT
The installation was disassembled and returned to Europe after the exhibition to continue delighting consumers in a flagship showroom in Hamburg. This approach helps justify significant investments that would otherwise serve for only 5 days.