DIGITAL
EXPERIENCE, IFA

Siemens

Consulting, Internet Of Things, User Experience Design
Development, Experiential, Content Creation, Product Exploration

DIGITAL
EXPERIENCE, IFA

Siemens

Consulting, Internet Of Things, User Experience Design
Development, Experiential, Content Creation, Product Exploration

STANDING OUT FROM THE CROWD

IFA is Europe’s largest consumer electronics trade fair. Hundreds of innovative brands present new concept products to compete for the attention of both retailers and consumers. Only the most intriguing presentations can rise above the fray to receive significant press coverage and traffic in this fast-paced environment.

VIRTUAL IMMERSION

We brought the Siemens trade fair stand to life through an immersive digital experience. Virtual windows and augmented reality apps supported brand assistants on the floor to better engage customers and explain the products and technologies on display.

STORYTELLING + TECHNOLOGY = A UNIQUE EXPERIENCE

Innovative technology met engaging storytelling in the Virtual Window, a custom-designed product developed from scratch at the agency. Kinect motion sensors, high-quality cameras, and some nifty code came together in a sturdy enclosure to deliver a memorable experience to exhibition visitors.

BUILD ONCE, DEPLOY OFTEN

The digital tools we develop keep working for the brand long after the exhibition closes. The investment in innovative experience continues to be leveraged across flagship stores and retail environments.

INTERACTIVE LIGHT INSTALLATION, CES Bosch
INTERACTIVE LIGHT INSTALLATION, CES Bosch